The NFL Kickoff marks the official start of the season with a live concert and fan celebrations hosted by the defending Super Bowl champions. JLC produced the public-facing Kickoff environment, delivering a customized concert site with fan activations tailored to each host city.

Integrated into iconic local locations and broadcast live, the experience brings together headline performances, VIP player and sponsor moments, and thousands of fans—creating a high-energy, city-specific celebration that sets the tone for the NFL season.