The House of Music at the iHeartRadio Music Festival 2025 delivered a two-day, two-night immersive experience attended by thousands of fans at the intersection of music and culture. Building on a decade-long partnership with iHeartRadio, JLC has produced premium, artist-driven environments that have become a cornerstone of iHeart’s artist and fan-facing experiences.

Featuring backstage experiences and individual houses inspired by select festival performers—some of whom actively participated—the House of Music extended the festival beyond the main stage. Through intimate programming, live content capture, and culturally relevant activations, the experiences bring fans closer to the artists while reinforcing iHeartRadio’s position at the center of music and culture.