The GRAMMY® Awards red carpet sets the stage for music’s biggest night, alongside curated social stops, sponsor activations, and a centralized media center supporting global coverage. For the past ten years, JLC has produced these high-profile environments, delivering seamless, elevated platforms for artists, media, sponsors, and partners.

Through precise production, content-forward design, and broadcast-ready execution, the experience transforms arrival into a culturally defining moment—amplifying music, talent, and storytelling at the world’s most visible music event red carpet.