The Esports World Cup, produced in partnership with global sports marketing agency IMG, returned to Riyadh for the second edition of its international championship, running from July 7 to August 24 in the city’s Boulevard City entertainment district. The 2025 event welcomed more than 2,000 elite players from 200 clubs representing 100 territories worldwide.

JLC was engaged by Creative Works London and IMG as the fabrication, build, and installation partner for the event’s main stage—delivering a broadcast-ready live environment at the heart of the competition. IMG provided broadcast production support for the championship.