The BET Experience is a multi-day fan festival at the center of culture, music, and community, featuring numerous brand activations and live performances leading into the BET Awards. Since its inception, JLC has led production for BETX and many of the BET Awards red carpet events for more than 12 years, delivering large-scale live environments that bring fans, artists, and brands together.

Through dynamic experiences, seamless production, and content-capture environments, BETX extends beyond individual moments—creating culturally defining experiences that resonate IRL and across social platforms.