The world premiere of Bad Boys in Dubai delivered a high-profile red carpet celebrating the global debut of the franchise’s latest installment. JLC produced the live premiere experience in the city where the film was shot, welcoming international media, VIP guests, and fans alongside stars Will Smith and Martin Lawrence.

Set against Dubai’s iconic skyline, the event fused Hollywood spectacle with local relevance—reinforcing the UAE’s growing reputation as a premier destination for major, big-budget film productions.