Middle East

Event Marketing

Backed by the Hollywood mainstay, JLC Live & Experiential our team has decades of expertise executing large scale events and experiences around the world. These insights in addition to our teams’ hands on experience in the unique production needs and protocols of the Middle East allow us to bring a fresh perspective to events in the region and take your brand to the next level.


  • Creative Development & Strategy
  • Event Design & Rendering
  • Budget & Timeline Development
  • Catering & VIP Hospitality & Greenrooms
  • Guest List Management, Seating & Organization
  • Event Staffing & Brand Ambassadors
  • Credential Management
  • Content Creation & Delivery
  • Venue Selection & Contract Negotiation
  • Fabrication and Vendor Management
  • On-Site Production Management
  • Show calling & ROS Production
Peter Wheeler
With more than 40 years’ experience in executive, sponsorship, fundraising and event management for major international sports and entertainment events on four different continents Peter brings an invaluable wealth of knowledge, leadership, and experience to JLC. He has previously led the Special Olympics World Games Abu Dhabi 2019 as CEO. In addition to the 2019 World Games, Peter oversaw 5 World Games, co-produced three White House Dinners, high profile events with President Mandela including his 84th Birthday celebration, China Millennium March with Arnold Schwarzenegger and President Zhang Zemin, and numerous other inaugural sports, entertainment, and broadcast events for Special Olympics around the world.

Peter Wheeler

Managing Director, Middle East & North Africa