Middle East

Branding + Integrated Marketing

With over a decade of experience with high profile brands, our team is well equipped to help develop and communicate your brand’s unique story through multiple touchpoints.


  • Concept and Campaign Development
  • Brand Messaging Strategy
  • Public Relations
  • Media Planning
  • Digital Marketing Strategy
  • Video Production
  • Celebrity Engagement
  • Social Media
Peter Wheeler
With more than 40 years’ experience in executive, sponsorship, fundraising and event management for major international sports and entertainment events on four different continents Peter brings an invaluable wealth of knowledge, leadership, and experience to JLC. He has previously led the Special Olympics World Games Abu Dhabi 2019 as CEO. In addition to the 2019 World Games, Peter oversaw 5 World Games, co-produced three White House Dinners, high profile events with President Mandela including his 84th Birthday celebration, China Millennium March with Arnold Schwarzenegger and President Zhang Zemin, and numerous other inaugural sports, entertainment, and broadcast events for Special Olympics around the world.

Peter Wheeler

Managing Director, Middle East & North Africa