Middle East

Decades of experience all to help you tell your story.

JLC Middle East provides a range of marketing services to meet the needs of the Middle East region and help brands and organizations tell their stories to their audiences. With experience in fundraising & sponsorship marketing as well as integrated marketing, and event production our team works to establish partnerships and initiatives to develop and amplify our clients’ message. Our tenured team boasts years of experience in a diverse range of disciplines which along with the decades of event and experiential knowledge from our LA-based JLC Live + Experiential team positions us to deliver uniquely.

Solutions

Fundraising + Sponsorship

With a robust contact list and years of experience working to secure sponsorship and funding for organizations and properties such as Special Olympics World Games, International Olympic Committee, Special Olympics International, Crown Prince Court Abu Dhabi, Yale University, American University Cairo, America’s Cup, FIFA, A Very Special Christmas , Shanghai Children’s Fund, Smithsonian, Law Enforcement Torch Run For Special Olympics, our team can help brands and organizations develop and execute their fundraising initiatives from conception through execution.

Capabilities

Fundraising Strategy Development
Client Relationship Management
Sponsorship Sales
Cause Related Marketing
Sponsor Activation and Promotions
Foundation Solicitation
High Net Worth and Major Gift Strategy and Campaign Development
Special Event Fundraising
Crowdfunding
Media Partnerships

Branding + Integrated Marketing

With over a decade of experience with high profile brands, our team is well equipped to help develop and communicate your brand’s unique story through multiple touchpoints

Capabilities

Event Marketing

Backed by the Hollywood mainstay, JLC Live & Experiential our team has decades of expertise executing large scale events and experiences around the world. These insights in addition to our teams’ hands on experience in the unique production needs and protocols of the Middle East allow us to bring a fresh perspective to events in the region and take your brand to the next level.

Capabilities

Creative Development & Strategy
Event Design & Rendering
Budget & Timeline Development
Catering & VIP Hospitality & Greenrooms
Guest List Management, Seating & Organization
Event Staffing & Brand Ambassadors
Credential Management
Content Creation & Delivery
Venue Selection & Contract Negotiation
Fabrication and Vendor Management
On-Site Production Management
Show calling & ROS Production

Peter Wheeler

With more than 40 years’ experience in executive, sponsorship, fundraising and event management for major international sports and entertainment events on four different continents Peter brings an invaluable wealth of knowledge, leadership, and experience to JLC. He has previously led the Special Olympics World Games Abu Dhabi 2019 as CEO. In addition to the 2019 World Games, Peter oversaw 5 World Games, co-produced three White House Dinners, high profile events with President Mandela including his 84th Birthday celebration, China Millennium March with Arnold Schwarzenegger and President Zhang Zemin, and numerous other inaugural sports, entertainment, and broadcast events for Special Olympics around the world.

Tania Devereux

As Head of Sponsorship for British Airways, managed assets across Olympic Games foro ver a decade from 2000 - 2012, England Football Association, Rugby World Cup 2003, Lions Tour 2001, 2005 and conceptualized and delivered the multiple award-winning activation of BA’s sponsorship of London 2012 Olympic and Paralympic Games. Most recently led the sponsorship efforts for Special Olympics World Games in Abu Dhabi resulting in the most privately and publicly funded and supported World Games.

Haimo Duan

As a communications and marketing professional, Haimo brings a wealth of experience to JLC. Over the past 12 years she has been delivering public relations, marketing and branding expertise to many of the world’s premium brands. More specifically, she has provided PR communications, sponsorship marketing, integrated marketing, brand consulting, event management and crisis management to a prestigious list of clients in the automotive industry with successful tie-ins with fashion, sports, music, business, lifestyle and entertainment. Her award-winning work has included such clients as Bentley, Lamborghini, Mercedes Benz, BMW, Volkswagen Sports Car Project China and Wey.

Layal Ismail

A proven marketing professional, Layal brings both marketing and sales experience with many of the biggest global brands as well as proven event management experience. Most recently, Layal relationship managed A-list celebrities and VIP Guests including some the biggest names in music for the Special Olympics World Games. Layal manages key relationships for several major corporate clients like ADNOC, Aldar and Lulu Hypermarket.

Middle East

Decades of experience all to help you tell your story.

Solutions

Fundraising + Sponsorship

Branding + Integrated Marketing

Event Marketing

Work

Peter Wheeler

Managing Director, Middle East & North Africa