The NFL Draft red carpet marks the first official moment for many of the league’s top prospects on Draft Day. For more than seven years, JLC has produced, designed, and built this high-visibility arrival experience—delivering a polished, press-forward environment at the intersection of sport, media, and culture.

Through end-to-end production, broadcast integration, ntegrated design, sponsor activations, and coordinated press and athlete flow, the red carpet transforms prospect and stakeholder arrival into a defining, broadcast-ready milestone—connecting future stars, media, partners, and fans at the gateway to their professional careers.