Sports, Broadcast + Streaming

Superbowl 50

Showtime in San Francisco

When the Superbowl tookover the Bay Area, JLC was the production partner CBS trusted to create a fan broadcast experience in the heart of the city. We designed a space that included a live broascast set, fan viewing area, zip line that resembled the Golden Gate Bridge. Managing fabrication, installation and strike we leveraged our broadcast experience to create a space that looked as good on TV as it did in person. The result was an activation loved by our client and fans alike.


  • Project Management / Planning
  • Creative Ideation & Graphics Design
  • Event Overlay
  • 3D Rendering & Engineered Models
  • Environmental & Scenic Design, Build and Fabrication
  • Audio, Video, Lighting, Technical Support
  • Production / Labor Staffing & Management
  • On-Site Execution
  • Logistics and Warehousing

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