For the sequel to Christmas Chronicles, Netflix came to us to create produce a special drive-in screening for the premiere.
We delivered a winter wonderland experience on the rooftop of The Grove Parking lot in the heart of LA. Guests got into the holiday spirit while driving through a pre-show experience that featured festive arches, a stop and repeat, and a replica of Santa’s Village, complete with snow.
Brand ambassadors with branded shirts and elf ears handed out branded goodie boxes and hot chocolate to complete the experience.