Middle East

50 Days Campaign

Raising Awareness, Saving Lives

The ‘50 Days to Transform 5 Million Lives’ campaign took place during the countdown to the UAE’s 50th anniversary on the 2nd of December.

The 50-day initiative brought together a range of the UAE’s leading companies and organizations in efforts to raise money and awareness for NTDs during the 50-day countdown to the UAE’s Golden Jubilee celebrations through an array of activations, promotions, and events.

Our team worked behind the scenes to organize marketing, events, and press to amplify the initiative.

The result was reaching the goal of raising funds to impact the lives of 5 million people.

Scope

  • Sponsorship Marketing
  • Event Management
  • Venue Selection and Negotiation
  • Creative Design
  • Venue Management
  • PR and Social Media
  • Branding Creative
50 Days to Transform 5 Million Lives Press Conference - High Res
Rivoli
Coffee al hosn
The Reach Campaign and Rivoli Group launch event (3)
50 Days to Transform 5 Million Lives Press Conference - High Res
Rivoli
Coffee al hosn
The Reach Campaign and Rivoli Group launch event (3)

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